Kids using mom's iPhone!

Growing up today has a lot more advantages than before, and as every company tries to capture this growing market, even the mothers are excited about the new product offerings! One recent study found that moms who use iPhones downloaded 94% apps related to games and entertainment!

Quite a revelation really. So the challenge is to create activities in a newer, fun and more techno-savvy way which engages children but at the same time fulfills some more needs rather than just 'killing time'. This challenge is met head on by some of the latest toys in the market which are educational in their nature. Kids are bursting with creativity, and need a platform to express it. When we designed Yuva Studio, we wanted to give children this platform where they could interact with shapes, colors, and patterns in a fun, new way. When we browse through the gallery of the drawings created by the kids on our site, we're amazed at all that they've done with the simple tools that we provided them with!

When we came across the statistic of how 52% of the mothers allow their kids to use and play on their iPhones, we thought it was the right time to come up with a combination of our product on a device which kids can't seem to get enough of! We're soon going to be launching the iYuva app which will enable kids to play, create and share their drawings on the iPhone (and of course the iTouch)! What we think most mothers will love is the fact that they can easily share their kids' creations to their friends, relatives and the world!

Enjoy!